Content and Social Media Executive 
(16142)

At One&Only, we exist to create joy for our guests through anticipation, creativity, precision, empathy and warmth. We tailor every aspect of our guests’ stay to bring their dreams and desires to life. With an atmosphere that’s chic but wonderfully unstuffy™, and a team who are meticulous but warm, we seek to exceed our guests’ expectations at every possible turn. 

Set in the vibrant heart of Cape Town’s waterfront, surrounded by restaurants, shopping, art and entertainment; on the doorstep of Table Mountain; and within easy reach of spectacular beaches, national parks, and winelands; One&Only Cape Town is the ultimate curator of discovery, from active adventures, to mindful moments and exclusive, tailored experiences. The warm South African charm is one of our most unique and valued assets. With abundant knowledge and generosity, we anticipate our guest’s every need and surpass expectations. Whether we are designing the perfect family day out or arranging a romantic private dinner, we approach everything with imagination to spark a sense of playfulness, discovery and adventure. This is not simply our job, it’s our passion

Job Summary

To identify, maintain and grow all asset libraries and social media platforms to ensure resort and outlet narratives are amplified and visually represented. To assist the manager in all functions relating to content and social media - content creation, community management, advertising and similar.

KEY ROLE RESPONSIBILITIES (this list is not exhaustive):

·         Social Media:

Social media strategy, growth, optimisation and maintenance

Social media scheduling, management and engagement

Social media content generation

Social media measurement and analysis monthly in report format

Social media promotions/boosting to maximise reach & revenue

Management of META Ads (ROOI, Nobu and Verb)

Content calendar planning + short copy writing

Approvals and liaising with Global Digital on content for OOCapeTown including resizing of assets, planning of dark META ads

·         Photography & Videography:

Identifying the gaps, conceptualisation, story / mood board creation

Shoot coordination

Post-production storage and maintenance of assets library and distribution.

Basic editing of photos and videos.

·         Content Creators:

Screening, organising, booking liaising, hosting, reporting and admin.

·         Collateral:

Assist with content planning, coordination and short copy for event posters, brochures and other inhouse collateral.

Contribute to ideation, content and writing of ROAM.

·         Advertising: Print and Digital

Identify opportunities for advertising - digital - within monthly budget constraints

Content calendar creation (aligned to SBP and ops activity), distribution of copy and images to advertising partners.

Maintenance of relationship with ad partners

Negotiating advertising rates and packages

Co-ordinating all advertising components and briefing of artwork required with realistic deadlines

Manage digital buying

Provide ROI and insight reports

Ensure constant ROI and targeting

Ensure all relevant event listings are maintained

Always use tracking where possible

·         Other:

Management of on property communications, ensuring brand standards are met across all activations and creative story ideas are flowing - sharing of resort events and activations.

·         Perform other duties as directed, developed or assigned by Marcomms Manager and Director of Sales & Marketing.

SKILLS

·         At least 2 years’ experience in relevant field

·         Strong communication skills: Ability to write clear and engaging content for various platforms.

·         Creativity: Developing unique and compelling social media campaigns.

·         Technical proficiency: Familiarity with social media management tools, analytics platforms, and content creation software.

·         Attention to detail: Ensuring that posts are error-free and align with the brand’s voice.

·         Time management: Ability to handle multiple tasks and deadlines simultaneously.

·         Analytical skills: Ability to interpret data and make informed decisions based on insights.

·         Interpersonal skills: Working effectively with team members and engaging with the online community.

·         Must have their "finger on the pulse" of what is trending - both worldwide and locally 

·         Ability to manage multiple projects in a fast-paced environment, and comfortable, confident and enthusiastic when working with tight deadlines

·         High-level understanding of Adobe Acrobat, PowerPoint and Excel.

·         Proven ability to work effectively within a cross-departmental team

·         Must be a strong self-starter as well as an effective team player

·         Passion, Integrity, Energy and idea generating initiatives.

·         Experience working with ultra-luxury brands or within luxury hospitality/ travel

Our brand is expanding faster than ever before. We are investing in the growth of our company, and that means we are committed to investing in you. Join a team that is open-hearted, intuitive, generous, and spontaneous in spirit. We believe in making our guests happy beyond anything they have ever imagined. We wow them at every turn and create memories that will last a lifetime. You will be at the heart of this vision, to constantly innovate to deliver Amazing Experiences and Everlasting Memories.