Director, Marketing (One&Only) 
(11760)

At Kerzner, we never settle. Through continued innovation, our team of pioneers push until the next level is achieved, and then to keep going. Our philosophy is simple - we go above and beyond to Blow Away our Guest and Colleagues. Good enough never is. For us, it is all about perfection and innovation. This is not simply our job, it’s our passion. 
 

Our Colleagues are at the heart of who we are and what we do. With an international team of over 10,000 Colleagues and strong strategic growth on the horizon, we offer unrivalled career opportunities around the world. We are committed to provide our Colleagues at all levels with opportunities to grow and develop within the organisation through personalised development plans and tailored succession planning. We invest in our communities to sustain the environment where we operate and minimising our own footprint. Whether it is through animal conservation, education or tree-planting, we like to give back in as many ways as we can to help our communities flourish.
 

About the Role

We seek a charismatic and accomplished Marketing Director to join Kerzner International's dynamic Global Commercial Team. Working with the Vice President, Head of One&Only Brand, the new Marketing Director will spearhead initiatives to propel an ultra-luxury collection of Exceptional One-Off Resorts and Private Homes in the world's most captivating destinations. The role will be pivotal in implementing comprehensive marketing strategies to amplify brand awareness, drive revenue growth, and elevate the guest experience across all touchpoints. Collaboration with key stakeholders and cross-functional teams, you will craft and execute innovative global campaigns and initiatives across our diverse business verticals, resonating with our target audience and reinforcing One&Only's position as a leader in ultra-luxury hospitality. 

Key Duties and Responsibilities

• Develop and execute integrated marketing strategies and campaigns to drive brand awareness, engagement, and loyalty across multiple channels, including offline, digital, social media, partnerships.
• Lead the development of compelling brand narratives and messaging that highlight the unique offerings and experiences of each One&Only property while staying true to the overarching brand identity. 
• Define campaigns and strategies across various business verticals including but not limited to: One&Only’s branded real estate offering (Private Homes), Food & Beverage, Wellness etc.
• Work closely with the Global Digital Team to plan and execute digital marketing initiatives, including website content management, SEO/SEM, email marketing, and online advertising, to drive direct bookings and revenue growth.
• Develop and build new and exceptional brands alongside the team to be implemented across One&Only’s global portfolio of Resorts and Private Homes.
• Collaborate with all Global Office stakeholders and Resort Teams to embed the One&Only brand positioning and culture across the company with the development of brand materials, tools and templates.
• Monitor industry trends, consumer insights, and competitive landscape to identify opportunities and recommend strategies to stay ahead of market trends and maintain One&Only's competitive edge.
• Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and campaigns, providing regular reporting and insights to senior management.

Skills, Experience & Educational Requirements

• Bachelor's degree in Marketing, Brand Strategy, Communications, Business Studies or related field
• Proven track record of success in senior marketing roles within the luxury lifestyle industry, with a minimum of 10 years of experience leading marketing teams and driving strategic initiatives.
• Deep understanding of luxury brand positioning and the ability to translate brand values into impactful marketing campaigns and experiences.
• Strong leadership and team management skills, with the ability to inspire, listen and motivate.
• Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively across departments and cultures.
• Strategic thinker with a results-oriented mindset and a demonstrated ability to drive revenue growth and achieve business objectives.
• Experience in international or global marketing is a plus.
• Requires international travel

Our company is expanding faster than ever before. We are investing in the growth of our company, and that means we are committed to investing in you. Join a team that is open-hearted, innovative, inclusive, and inspiring in spirit. We believe in making our guests happy beyond anything they have ever imagined. We wow them at every turn and create memories that will last a lifetime. You will be at the heart of this vision, to constantly innovate to deliver Amazing Experiences and Everlasting Memories.