Director, Marketing and Communications 
(17701)

At One&Only, we exist to create joy for our guests through anticipation, creativity, precision, empathy and warmth. We tailor every aspect of our guests’ stay to bring their dreams and desires to life. With an atmosphere that’s chic but wonderfully unstuffy™, and a team who are meticulous but warm, we seek to exceed our guests’ expectations at every possible turn. 

Behold the dawn of a new, all-encompassing resort experience in Dubai – One&Only One Za’abeel. A vibrant hub for business, a magnetic stage for entertainment, and a haven for inner-city wellness, this new Dubai resort will be more than a trailblazing icon of the skyline, and it will be an utterly unrivalled urban oasis. With abundant knowledge and generosity, we anticipate our guest’s every need and surpass expectations. Whether we are designing the perfect family day out or arranging a romantic private dinner, we approach everything with imagination to spark a sense of playfulness, discovery and adventure. This is not simply our job, it’s our passion.

About The Role

Director, Marketing and Communications leads the strategic vision for One&Only One Za’abeel and SIRO One Za’abeel's marketing and communications initiatives, ensuring the brands positioning, messaging, and reputation are effectively managed. Responsible for driving and overseeing all marketing, branding, public relations, and digital strategies to ensure complete viability and maximum market penetration. The Director is also responsible for managing both short- and long-term marketing plans, leveraging partnerships, and ensuring alignment with One&Only and SIRO business objectives and values.

This position plays a key role in brand storytelling, media strategy, and content development to establish both properties as a leader in its segment. This role is crucial in fostering brand awareness, driving engagement, and maximizing revenue opportunities.

Key Duties and Responsibilities

Strategic Marketing & Brand Development:

• Define and implement One&Only One Za’abeel and SIRO One Za’abeel marketing and brand strategies, ensuring alignment with the global brand team and hotel positioning.
• Oversee all branding initiatives, ensuring consistency across all channels and touchpoints.
• Develop and execute annual marketing plans, ensuring strategic and financial objectives are met.

PR & Media Relations:

• Serve as the brand’s key spokesperson and lead all media relations strategies.
• Manage external PR agencies to drive positive media coverage and mitigate risks.
• Oversee the creation of press releases, media kits, and key messaging frameworks.

Content & Digital Strategy:

• Develop compelling storytelling strategies to position One&Only One Za’abeel and SIRO One Za’abeel as a thought leader in the industry.
• Oversee content creation, including photography, videography, and editorial pieces.
• Manage digital marketing, website optimization, and social media strategies to drive engagement and conversions.

Partnerships & Events:

• Identify and secure strategic brand partnerships to enhance visibility and reach.
• Lead marketing activations, campaigns, and brand collaborations to drive business objectives.
• Work closely with event agencies to plan and execute impactful events and activations.

Commercial & Revenue Growth:

• Collaborate with the commercial team to optimize marketing strategies for direct revenue impact.
• Develop targeted marketing campaigns to drive guest acquisition and retention.
• Oversee budget management, ensuring cost-effective execution of all marketing initiatives.

Team Leadership & Development:

• Lead and mentor the marketing team, fostering a high-performance culture.
• Provide guidance and career development opportunities for team members.
• Ensure cross-functional collaboration across departments to maximize marketing effectiveness.

Additional Responsibilities:

• Represent both ptoperties at industry events, conferences, and media engagements.
• Ensure adherence to brand guidelines and legal compliance across all marketing materials.
• Continuously analyze market trends and competitor activity to refine strategies.
• Oversee guest satisfaction metrics related to brand perception and communication effectiveness.

About You

We are looking for seasoned professional who can demonstrate the below skills and competencies:

• Internationally recognized Bachelor’s or Master’s degree in marketing, Communications, Business Administration, or a related field.
• Minimum of 8 years of experience in marketing, branding, and communications, with at least 3 years in a leadership role.
• Strong background in luxury brand marketing.
• Extensive experience in public relations, digital marketing, and brand storytelling.
• Proven ability to manage budgets, lead teams, and drive commercial results.
• Strong leadership and stakeholder management skills.
• A passion for wellness, fitness, and hospitality industries (preferred).

Our brand is expanding faster than ever before. We are investing in the growth of our company, and that means we are committed to investing in you. Join a team that is open-hearted, intuitive, generous, and spontaneous in spirit. We believe in making our guests happy beyond anything they have ever imagined. We wow them at every turn and create memories that will last a lifetime. You will be at the heart of this vision, to constantly innovate to deliver Amazing Experiences and Everlasting Memories.