Marketing Manager - Digital Acceleration
(20882)
At One&Only, we exist to create joy for our guests through anticipation, creativity, precision, empathy and warmth. We tailor every aspect of our guests’ stay to bring their dreams and desires to life. With an atmosphere that’s chic but wonderfully unstuffy™, and a team who are meticulous but warm, we seek to exceed our guests’ expectations at every possible turn.
Glistening on a private apex of Palm Island, One&Only The Palm is an intimate beach-front retreat where the wonders of modern Dubai meet the charms of old Arabia. With abundant knowledge and generosity, we anticipate our guest’s every need and surpass expectations. Whether we are designing the perfect family day out or arranging a romantic private dinner, we approach everything with imagination to spark a sense of playfulness, discovery and adventure. This is not simply our job, it’s our passion.
One&Only The Palm is entering an exciting new era evolving its position as one of Dubai’s most exclusive boutique beachfront resorts through elevated culinary experiences, world-class wellness with Guerlain, highly personalised service and a powerful new generation of guest experiences.
We are looking for a Marketing Manager – Digital Acceleration to lead the next phase of our digital growth.
This is not a traditional digital marketing role. We are looking for a commercially minded, digitally fluent marketer who understands that luxury is built through desire, relevance and storytelling and converted through intelligent digital strategy.
The successful candidate will accelerate One&Only The Palm’s digital presence, strengthen direct demand, increase engagement and conversion, and ensure every digital touchpoint reflects the sophistication and exclusivity of the One&Only brand.
The candidate will sit at the intersection of brand, content, performance, data, social, CRM and commercial strategy, translating insight into action and digital attention into revenue.
Digital Strategy & Acceleration
● Develop and execute the resort’s digital acceleration strategy across website, social, CRM, paid media, search, partnerships and emerging digital channels.
● Identify opportunities to increase direct bookings, revenue, qualified traffic and conversion through smarter digital journeys.
● Continuously challenge the status quo, bringing new digital platforms, technologies, formats and ideas to the business.
● Use data, analytics and consumer behaviour to optimise the digital ecosystem and identify growth opportunities.
● Partner closely with Revenue, Sales, E-commerce and Reservations to align digital activity with commercial priorities, key markets and demand periods.
Brand & Luxury Storytelling
● Protect and elevate the digital expression of One&Only The Palm, ensuring every touchpoint feels editorial, sophisticated, distinctive and unmistakably One&Only.
● Translate the resort’s strongest differentiators — private boutique beachfront positioning, villas, Guerlain Spa, yacht arrivals, personalised experiences and Yannick Alléno’s culinary concepts — into compelling digital narratives.
● Develop campaigns that create desire rather than simply communicate offers.
● Move the brand away from generic hospitality content towards high-impact, culturally relevant and editorial-led storytelling.
● Work with creative partners, photographers, filmmakers, influencers and content creators to produce best-in-class digital assets.
Social Media
● Own the strategic direction of the resort’s social media channels, working closely with the content and communications teams.
● Build a dynamic content ecosystem that balances brand storytelling, experiences, people, culture, food, wellness and commercial opportunities.
● Develop social-first campaigns designed to drive reach, relevance, engagement and conversion.
● Identify emerging trends, platforms and formats before they become mainstream.
● Ensure the resort remains culturally relevant within Dubai’s luxury and travel landscape.
Performance Marketing & Conversion
● Lead the performance marketing strategy across paid social, search, display, retargeting and other relevant digital channels.
● Optimise campaigns against measurable commercial KPIs rather than vanity metrics.
● Drive qualified traffic to the resort’s direct booking ecosystem and optimise conversion throughout the customer journey.
● Partner with Revenue and E-commerce to maximise demand around suites, villas, F&B, spa, weddings and key seasonal periods.
● Test, learn and continuously optimise creative, audiences, channels and investment.
CRM & Guest Engagement
● Strengthen the resort’s CRM and first-party data strategy to build deeper relationships with existing and prospective guests.
● Develop targeted communications based on guest behaviour, preferences, markets and lifecycle.
● Identify opportunities to increase repeat visitation, cross-sell experiences and drive direct engagement.
● Work with the wider One&Only network to leverage relevant guest data and cross-property opportunities.
Content & Digital Experience
● Own the digital content calendar and ensure content is strategically connected across channels.
● Work with internal teams to identify stories, experiences and moments that deserve amplification.
● Ensure the website remains commercially effective, inspiring and aligned with the evolving guest proposition.
● Drive continual improvement of digital user experience, landing pages, content journeys and conversion points.
● Explore the use of AI, automation and new technologies to improve content creation, personalization and marketing effectiveness.
Commercial Mindset
The role will be measured not simply by how much content we create, but by what the content achieves.
You will be expected to understand:
● Direct revenue contribution
● Website traffic and conversion
● Cost of acquisition
● Return on marketing investment
● Lead generation
● Social engagement and quality of audience
● CRM growth and engagement
● Campaign performance
● Market and audience behaviour
● Revenue opportunities across villas, suites, rooms, F&B, spa and experiences
You will work closely with the commercial leadership team to ensure every major digital initiative has a clear objective, audience and measurable outcome.
Candidate Experience
● 5+ years of experience in digital marketing, preferably within luxury hospitality, luxury travel, premium lifestyle or a high-end consumer brand.
● Proven experience developing and executing digital growth strategies.
● Strong understanding of paid media, social media, SEO, CRM, analytics and conversion optimisation.
● Commercially astute, with the ability to translate data into business decisions.
● Exceptional understanding of luxury consumer behaviour and what drives high-value audiences.
● Strong creative instinct and an appreciation for premium, editorial-quality storytelling.
● Comfortable working with agencies, creators, media partners and multiple internal stakeholders.
● Naturally curious about technology, culture, social trends and emerging digital behaviour.
● Highly analytical without losing creativity.
● Fast-moving, entrepreneurial and proactive — someone who sees an opportunity and acts on it.
● Excellent communication and presentation skills.
● A strong understanding of the Dubai luxury landscape is highly desirable.
We are looking for someone who is commercially hungry, creatively curious and digitally ahead of the curve.
● Thinks beyond the brief.
● Challenges conventional hospitality marketing.
● Understands that luxury is about creating desire, not noise.
● Knows the difference between visibility and impact.
● Can move comfortably between creative conversations and commercial numbers.
● Is obsessed with the guest journey.
● Spots trends before they become trends.
● Uses data to make decisions, but instinct to create.
● Wants to build something distinctive rather than simply manage existing channels.
Success in This Role
Success will mean that One&Only The Palm becomes more visible, more desirable and more commercially powerful in the digital space.
The role will help transform digital marketing from a communications function into a key driver of demand, direct revenue and brand desirability — ensuring One&Only The Palm remains one of Dubai’s most compelling luxury resort propositions.
This is an opportunity to shape the digital future of one of Dubai’s most iconic private beachfront resorts.
Our brand is expanding faster than ever before. We are investing in the growth of our company, and that means we are committed to investing in you. Join a team that is open-hearted, intuitive, generous, and spontaneous in spirit. We believe in making our guests happy beyond anything they have ever imagined. We wow them at every turn and create memories that will last a lifetime. You will be at the heart of this vision, to constantly innovate to deliver Amazing Experiences and Everlasting Memories.
