About the Role

We seek an innovative and commercially focused Digital Marketing Manager to lead the digital marketing strategy and execution for One&Only Le Saint Géran, positioning the resort as one of the world's leading ultra-luxury hospitality destinations. 

The role will be responsible for developing and executing an integrated digital strategy across owned, earned and paid channels, with a strong focus on brand visibility, direct revenue generation, guest engagement and conversion. Working closely with Sales, Marketing Communications, Revenue, E-commerce and Operations, the Digital Marketing Manager will translate the One&Only brand proposition into compelling digital experiences that inspire high-value travellers to discover, engage with and ultimately book the resort. 

The successful candidate will combine luxury brand understanding, digital expertise, creativity and commercial acumen, using data, insights and emerging technologies to continuously optimise performance while protecting the exclusivity and distinctive positioning of the One&Only brand. 

Key Responsibilities:  

• Develop and execute the resort's annual digital marketing strategy, aligned with One&Only brand standards, commercial objectives and the overall Sales & Marketing strategy.  

• Lead the digital presence of One&Only Le Saint Géran across relevant channels, ensuring all content reflects the resort's ultra-luxury positioning, brand identity and unique sense of place.  

• Develop and implement integrated digital campaigns across paid, owned and earned media, supporting brand awareness, consideration, engagement and direct revenue generation.  

• Own the resort's digital content strategy, working with internal teams, creative partners and content creators to develop compelling photography, video, editorial and social-first content.  

• Manage and optimise the resort's social media channels, ensuring a consistent, aspirational and engaging brand presence across relevant platforms.  

• Develop social media calendars, campaigns and activations in collaboration with Marketing Communications, PR, F&B, Spa, Rooms and other commercial and operational departments.  

• Lead the planning and execution of paid digital media campaigns, including search, social, display, retargeting and other relevant digital channels, ensuring effective use of marketing investment.  

• Monitor and optimise digital campaign performance against agreed KPIs, including reach, engagement, traffic, conversion, cost per acquisition, return on advertising spend and revenue contribution.  

• Drive traffic and conversion through the resort's digital ecosystem, including the official website and relevant booking and guest journey platforms.  

• Work closely with Revenue Management and E-commerce teams to support direct booking objectives, promotional campaigns, packages and strategic commercial initiatives.  

• Ensure the resort website remains accurate, engaging, commercially effective and aligned with brand standards, coordinating content updates, landing pages, SEO requirements and user experience improvements.  

• Develop and implement an effective SEO and SEM strategy to improve organic visibility, qualified traffic and conversion for the resort.  

• Utilise website analytics, search data, social insights and campaign performance data to identify opportunities and continuously improve digital performance.  

• Establish and maintain a robust digital marketing dashboard, providing regular reporting and insights to the Director of Sales & Marketing and relevant stakeholders.  

• Translate data and consumer insights into actionable recommendations to improve the guest acquisition and digital conversion journey.  

• Monitor emerging digital, social media, content and technology trends relevant to luxury travel and hospitality, identifying opportunities for the resort to remain innovative and differentiated.  

• Explore the appropriate use of AI, automation, personalisation and emerging digital technologies to enhance marketing effectiveness, content creation and the guest journey while maintaining brand integrity.  

• Manage relationships with digital agencies, media partners, influencers, content creators and other external partners, ensuring delivery against agreed objectives, budgets and brand standards.  

• Develop and manage the annual digital marketing budget, ensuring effective allocation of resources and strong return on investment.  

• Support influencer and creator strategies, ensuring partnerships are aligned with the One&Only brand, target guest profile and commercial objectives.  

• Work closely with PR and Marketing Communications to ensure digital activity supports key brand stories, media coverage, destination positioning and reputation management.  

• Collaborate with the wider Kerzner/One&Only digital and marketing teams to ensure alignment with global strategy, systems, platforms, campaigns and brand standards.  

• Ensure all digital activity complies with applicable data protection, privacy, advertising and platform requirements.  

• Protect the integrity and exclusivity of the One&Only brand across all digital touchpoints and ensure content meets the standards expected of an ultra-luxury hospitality brand.  

• Lead, mentor and develop digital marketing team members and/or digital specialists, creating a high-performance and continuously learning culture.  

• Establish annual digital marketing KPIs and ensure accurate reporting and performance tracking throughout the year.  

• Stay informed on competitor activity and digital positioning within the luxury hospitality and luxury travel sector, identifying opportunities to strengthen the resort's competitive position.  

• Contribute to the wider Sales & Marketing strategy and participate actively in commercial planning, campaign development and business reviews. 

About You:

▪ Bachelor's degree in Marketing, Digital Marketing, Communications, Business, Hospitality or a related field. 

▪ Minimum 5–7 years' experience in digital marketing, preferably within luxury hospitality, luxury travel, premium consumer brands or a comparable high-end environment. 

▪ Demonstrated experience developing and executing integrated digital marketing strategies across multiple channels. 

▪ Strong understanding of SEO, SEM, paid social, digital advertising, social media, content marketing, CRM and website optimisation. 

▪ Demonstrated understanding of digital analytics and performance marketing, with the ability to translate data into commercial actions. 

▪ Strong understanding of the luxury consumer and the digital behaviours and expectations of high-value international travellers. 

▪ Experience managing external agencies, media partners, content creators and digital suppliers. 

▪ Strong commercial awareness, with the ability to connect digital marketing activity to revenue, bookings, acquisition and ROI. 

▪ Strong project management skills with the ability to manage multiple campaigns, deadlines and stakeholders simultaneously. 

▪ Excellent written and verbal communication skills, with exceptional attention to detail. 

▪ Strong creative judgement and an understanding of luxury brand storytelling, visual identity and content standards. 

▪ Experience with website CMS platforms and an understanding of UX/UI principles and conversion optimisation. 

▪ Knowledge of current and emerging digital trends, including AI, automation, personalisation, influencer marketing and evolving social platforms. 

▪ Strong interpersonal skills and the ability to work collaboratively across Sales, Marketing, Revenue, E-commerce and hotel operations.